Fashion house Dolce & Gabbana has been accused of racism after a new advertising campaign featured an Asian model trying to eat Italian food with chopsticks.
The clips, posted to Instagram, show a giggling Chinese woman dressed in new season D&G attempting to eat giant portions of pizza and pasta with chopsticks while a male narrator makes crude innuendos.
The videos are a part of Dolce & Gabbana’s new campaign, DG Loves China, which is promoting a runway show which will be held in Shanghai on November 21.
Fashion house Dolce & Gabbana has been accused of racism after a new advertising campaign featured an Asian model trying to eat Italian food with chopsticks
The videos were captioned: ‘Welcome to Episode 1 with Dolce & Gabbana’s Eating with Chopsticks. First up today is how to use this stick shaped cutlery to eat your GREAT traditional Pizza Margherita.’
The campaign was also posted to the Chinese social media platform, Weibo, where it was deleted less than 24 hours after it was uploaded.
On Weibo, ‘Boycott Dolce’ has now been discussed more than 18,000 times.
Instagram account Diet Prada, which regularly calls out issues such a racism and copycat brands in the fashion industry and has previously criticised D&G co-founder Stefano Gabbana for his erratic online behaviour, was particularly vocal in its criticism.
Instagram account Diet Prada, which regularly calls out issues such a racism and rip offs in the fashion industry and has previously criticised D&G co-founder Stefano Gabbana for his erratic online behaviour, was particularly vocal in its criticism
They wrote: ‘#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury’s covetable Chinese consumers, @dolcegabbana released some hella offensive ‘instructional’ videos on the usage of chopsticks.
‘Pandering at it’s finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?
‘It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement.’
Some users have asked that an apology to be issued – in both Chinese and English.
Some users have asked that an apology to be issued – in both Chinese and English
One person wrote: ‘Crass. Racist. Condescending.’ Chloxu7 said: ‘This is absolutely unacceptable! It has been three days and the content is not taken down.
Vvvvlu said: ‘Dolce & Gabbana are racist and did not bother to learn the first thing about their Chinese customers. This ad is an insult to my culture.’
Shirley07mh wrote: ‘Full of stereotypes, irony and discrimination.’
The Italian duo – Domenico Dolce and Stefano Gabbana – have been no strangers to controversy in the past, with bust-ups with A-listers including Elton John and Selena Gomez.
Elton called for a boycott of the 33-year-old fashion brand after Dolce labelled children born through IVF ‘synthetic’.
One person wrote: ‘Crass. Racist. Condescending.’ Chloxu7 said: ‘This is absolutely unacceptable! It has been three days and the content is not taken down’
The singer and songwriter, 67, who has two children with his husband, David Furnish, angrily responded to the Italian designer for criticising same-sex families and the use of fertility treatment.
In an Instagram post, John said: ‘How dare you refer to my beautiful children as ‘synthetic’.
‘And shame on you for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfill their dream of having children.
‘Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana.’
The incident regarding Selena Gomez in June 2018 saw 55-year-old Gabbana comment underneath a collage of photos of Gomez: ‘She’s so ugly!!!’
In a post uploaded to his Instagram story but since deleted, the Italian designer mocked Gomez fans who requested he apologise to her with a screenshot where he said: ‘My name is Selena!!! #saysorrytome’ with a caption of laughing emojis.
The Asia Pacific region makes up around 30 per cent of D&G sales.